PPC Marketing

What are PPC’s?

Is your current PPC marketing campaign costing you too much to acquire the customer leads and sales that you desire?

Would you like to start a PPC ad campaign that cost effectively delivers high quality website visitors that are a close match for the products or services that you offer?

Pay-per-click advertisers generate qualified website traffic by buying sponsored links through advertising programs such as Google AdWords, Yahoo Sponsored Search, Microsoft AdCenter, and other second tier ad syndication networks. Once sponsored links are accepted within the ad networks, they then appear on the search results of Google, Yahoo, MSN Live Search and the other partner syndicated search engines.

	Benefits
Successful website strategies Increased exposure and traffic from search engines Attract high quality and targeted traffic Lower average cost per click Increased click through rates You determine your cost and schedule based on your financial resources Increase the keywords cost of your competition while you optimize your keywords and improve your position Lower your keyword costs Client training and support

How do PPC’s Operate?
Advertisers must first set up an account with each of the PPC ad networks. Once an account has been established, advertisers bid against each other in an auction style bidding system for rank placements on keyword phrases within the sponsored ad listings. A certain placement is obtained on the search results page of the syndicated search engine when a combination of bid-per-click price and the ad-click-through rate is achieved. Although advertisers can control the amount they are willing to bid for each keyword and their position in the listings, there is no guarantee that they will gain top positions with a higher bid.

Vebsite’s Complete PPC Management Program
It is important for company’s interested in PPC advertising to know that it requires a great deal of time to put together and manage a PPC campaign. Vebsite offers a complete PPC Management Program which includes:

Testimionial

Keyword research

Establishes a list of keyword phrases that is relevant to the advertisers’ website.
This allows for highly qualified and highly motivated visitors

Creative Development

Customized, creative, and unique titles and descriptions for maximization of click-through and conversion rates

Landing page identification

Analyze current landing pages through multivariate testing
Recommend improvements to assist site level conversion rates

PPC Campaign setup, implementation, and tracking

Account registration and activation
Keyword selection
Determine daily and monthly campaign budget
Grouping of keyword phrases into themes
Keyword data and text entry
Implement tracking codes to aid in tracking conversions
Ad resolution regarding Google, Yahoo, and MSN

PPC Bid management

Set maximum bids for each keyword or keyword phrases
Daily budget amounts
Ad run schedule
Keyword matching options
Ad serving options
Account settings to maximize business goals

Monthly analysis of campaign performance

Individual keyword costs
Conversions
ROI Tracking
Performance trends
Meet with you to discuss monthly analysis report
Quarterly evaluation of the competition
Click fraud monitoring and review

Recommendations for future improvement

Suggest and implement improvements such as:

Changes to title and/or description copy
Keyword list changes
Bid adjustments

Vebsite’s PPC Management Benefits

Successful website strategies
Increased exposure and traffic from search engines
Attract high quality and targeted traffic
Lower average cost per click
Increase click through rates
Determine the cost and schedule that is unique for you based on your financial resources
Use keywords that your competition is not using and increase the cost for your competition while improving your position
High ROI
Client training and support

Testimionial